The 2003 hotel sector study for East Kent found that Sittingbourne has a total of 14 hotels with 341 rooms. Just under 40% of these rooms are in Sittingbourne itself, the remainder being on the Isle of Sheppey and around Faversham. 3 star hotels account for 40% of the supply, and budget hotels a further 35%. Most of these hotels are relatively small in size, 35-40 rooms. The budgets are all in roadside locations, though the Sittingbourne Premier Travel Inn is closer to residential and commercial activity in Sittingbourne.
A more recent analysis of the tourism sector in Sittingbourne can be downloaded here.
| Standard | Estabs | Rooms | % of Rooms | Av. Size of Hotel (Rooms) |
|---|---|---|---|---|
| 4 star | - | - | - | - |
| 3 star | 4 | 139 | 40.8 | 35 |
| 2 star | - | - | - | - |
| Budget | 3 | 120 | 35.2 | 40 |
| Country Inns | 2 | 22 | 6.5 | 11 |
| Lower Grade | 5 | 60 | 17.5 | 12 |
| Total Supply | 14 | 341 | 100.0 | 23 |
Download a full list of all Sittingbourne hotels here
In 2003 hotels in the Sittingbourne area erformed at between 70% and 80%. Weekday occupancies averaged between 90% and 100%. Saturday occupancies were 75-80%. Friday and Sunday occupancies were typically 30-50%. Weekend occupancies were higher in the summer, but otherwise demand is steady year round. The market mix for Sittingbourne budgets is 70-80% business and 20-30% leisure. Weddings and visits to friends and relatives are the main leisure markets. Hotels are turning business away on weekday nights — typically 5-10 rooms, and on some Saturdays.
There would appear to be scope for further hotel provision in and around Sittingbourne, principally for:
A recent study conducted by Locate in Kent identified the following potential sites: