Tourism Profile in the South East

Hotel Supply

Sittingbourne has a total of 14 hotels with 341 rooms. Just under 40% of these rooms are in Sittingbourne itself, the remainder being on the Isle of Sheppey and around Faversham. 3 star hotels account for 40% of the supply, and budget hotels a further 35%. Most of these hotels are relatively small in size, 35-40 rooms. The budgets are all in roadside locations, though the Sittingbourne Premier Travel Inn is closer to residential and commercial activity in Sittingbourne.

Sittingbourne Hotel Supply — by Standard — 2003
Standard Estabs Rooms % of Rooms Av. Size of Hotel (Rooms)
4 star - - - -
3 star 4 139 40.8 35
2 star - - - -
Budget 3 120 35.2 40
Country Inns 2 22 6.5 11
Lower Grade 5 60 17.5 12
Total Supply 14 341 100.0 23
Sittingbourne Hotels — 2004
Hotel Location Rooms Grading
Coniston Sittingbourne 52 3 Star
Premier Travel Inn Sittingbourne 40 Budget
Beaumont Sittingbourne 9 Lower Grade
Hempstead House Bapchild 27 3 star
Travelodge (Canterbury North) Faversham 40 Budget
Sun Inn Faversham 9 Country Inn
Railway Faversham 5 Lower Grade
Syndale Park Motel Faversham 12 Lower Grade
Garden Hotel Boughton 10 3 Star
White Horse Boughton 13 Country Inn
Abbey Hotel Sheerness 50 3 Star
Travelodge (Canterbury West) Dunkirk 40 Budget
Shirland Eastchurch 19 Lower Grade
Newington Manor Newington 12 Lower Grade

Hotel Demand

No detailed data is available about 3 star hotel performance in Sittingbourne.

Budget and diamond-rated hotels in the Sittingbourne area are performing at between 70% and 80%, with some further growth predicted. Weekday occupancies are very high, averaging between 90% and 100%. Saturday occupancies are also high, at 75-80%. Friday and Sunday occupancies are lower, typically 30-50%. Weekend occupancies are higher during the summer, but otherwise demand is steady throughout the year.

The market mix for Sittingbourne budgets is 70-80% business and 20-30% leisure. Weddings and visits to friends and relatives are the main leisure markets. Hotels are turning business away on weekday nights — typically 5-10 rooms, and on some Saturdays.

Hotel Development Opportunities

There would appear to be scope for further hotel provision in and around Sittingbourne, principally for: