Hotel Supply
Sittingbourne has a total of 14 hotels with 341 rooms. Just under 40% of these rooms are in Sittingbourne itself, the remainder being on the Isle of Sheppey and around Faversham. 3 star hotels account for 40% of the supply, and budget hotels a further 35%. Most of these hotels are relatively small in size, 35-40 rooms. The budgets are all in roadside locations, though the Sittingbourne Premier Travel Inn is closer to residential and commercial activity in Sittingbourne.
Sittingbourne Hotel Supply — by Standard — 2003
| Standard |
Estabs |
Rooms |
% of Rooms |
Av. Size of Hotel (Rooms) |
| 4 star |
- |
- |
- |
- |
| 3 star |
4 |
139 |
40.8 |
35 |
| 2 star |
- |
- |
- |
- |
| Budget |
3 |
120 |
35.2 |
40 |
| Country Inns |
2 |
22 |
6.5 |
11 |
| Lower Grade |
5 |
60 |
17.5 |
12 |
| Total Supply |
14 |
341 |
100.0 |
23 |
Sittingbourne Hotels — 2004
| Hotel |
Location |
Rooms |
Grading |
| Coniston |
Sittingbourne |
52 |
3 Star |
| Premier Travel Inn |
Sittingbourne |
40 |
Budget |
| Beaumont |
Sittingbourne |
9 |
Lower Grade |
| Hempstead House |
Bapchild |
27 |
3 star |
| Travelodge (Canterbury North) |
Faversham |
40 |
Budget |
| Sun Inn |
Faversham |
9 |
Country Inn |
| Railway |
Faversham |
5 |
Lower Grade |
| Syndale Park Motel |
Faversham |
12 |
Lower Grade |
| Garden Hotel |
Boughton |
10 |
3 Star |
| White Horse |
Boughton |
13 |
Country Inn |
| Abbey Hotel |
Sheerness |
50 |
3 Star |
| Travelodge (Canterbury West) |
Dunkirk |
40 |
Budget |
| Shirland |
Eastchurch |
19 |
Lower Grade |
| Newington Manor |
Newington |
12 |
Lower Grade |
Hotel Demand
No detailed data is available about 3 star hotel performance in Sittingbourne.
Budget and diamond-rated hotels in the Sittingbourne area are performing at between 70% and 80%, with some further growth predicted. Weekday occupancies are very high, averaging between 90% and 100%. Saturday occupancies are also high, at 75-80%. Friday and Sunday occupancies are lower, typically 30-50%. Weekend occupancies are higher during the summer, but otherwise demand is steady throughout the year.
The market mix for Sittingbourne budgets is 70-80% business and 20-30% leisure. Weddings and visits to friends and relatives are the main leisure markets. Hotels are turning business away on weekday nights — typically 5-10 rooms, and on some Saturdays.
Hotel Development Opportunities
There would appear to be scope for further hotel provision in and around Sittingbourne, principally for:
- Further budget hotel accommodation, of around 40-50 rooms
- Additional 3 star accommodation, most likely through up-grading and extension of existing hotels.