Tourism Profile in the South East

Hotel Supply

The Surrey West area, incorporating Camberley, Farnham and Godalming, has 22 hotels with a total of 882 rooms. 3 star hotels dominate the supply, with over half the rooms, but this part of Surrey also has one of the few 5 star hotels outside London, Pennyhill Park, and one 4 star hotel. Budget hotels currently represent only 11% of the supply.

Surrey West Hotel Supply — by Standard — 2004
Standard Estabs Rooms % of Rooms Av. Size of Hotel (Rooms)
5 Star 1 123 14 123
4 star 1 41 5 41
3 star 9 475 54 53
2 star 2 35 4 18
Budget 3 97 11 33
Non-inspected — 2/3 star/ Budget equivalent 1 16 2 16
Diamond Rated/ Lower Grade Non-inspected 5 95 11 19
Total Supply 22 882 100.0 40
Surrey West Hotels — 2004
Hotel Location Rooms Grading
Frimley Hall Camberley 86 3 Star
Burwood House Camberley 19 2 Star
Hazel Lodge Camberley 11 Lower grade
Cambridge Camberley 15 Lower grade
Lakeside International Frimley Green 96 3 Star
Continental Frimley Green 68 3 Star
Innkeeper’s Lodge Frimley Frimley 43 Budget
Pennyhill Park Bagshot 123 5 Star Resort
Premier Travel Inn Bagshot Bagshot 38 Budget
Bush Farnham 83 3 Star
Farnham House Farnham 25 3 Star
Bishop’s Table Farnham 18 3 Star
Frensham Pond Churt 51 3 Star
Pride of the Valley Churt 16 2 Star
Mariners Frensham 24 3 Star
Innkeeper’s Lodge (Inn on the Lake) Godalming 16 Budget
Kings Arms & Royal Godalming 19 Lower grade
The Manor Godalming 16 2/3 Star equivalent
The Watermeadows Godalming 18 Lower grade
Lythe Hill Haslemere 41 4 Star
Georgian House Haslemere 24 3 Star
Devil’s Punchbowl Hindhead 32 4 Diamond

Hotel Demand

There is no specific data on 3 star hotel performance in the Camberley/ Frimley area. Hotels here are likely to be performing at least in line with county 3 star averages (68% room occupancy and £68.44 achieved room rate), and may be exceeding these figures. Weekday business is strong here, with 3 star hotels likely to be denying business Monday-Wednesday.

In Farnham, 3 star occupancies range from 62% to 74%, with weekdays typically at 85-90%, and Saturdays also strong at 90-100%. Achieved room rates ranged from £51-£70, depending upon market mix. The business market dominates, on average 70-80%, largely discounted corporate business drawn from Farnborough, Aldershot and Camberley. Corporate rates are £70-£100. Weddings and leisure breaks are key markets at weekends. Farnham hotels deny business Monday to Wednesday and frequently on Saturdays, and are increasing.

In Godalming, occupancies range significantly from 30% to 80% (two of the 4 current hotels are low grade). Weekday occupancies are high, 75-100%, and Saturdays strong during the summer. The market mix here is typically 60% business 40% leisure. Local corporate business from Godalming and Guildford makes up much of the business demand, plus contractors working on sites in the area.

Hotel Development Opportunities

The strength of the business base around Camberley, Frimley, Farnborough and Aldershot and spilling over into Farnham, and its continuing expansion, points towards growth in the market for hotels in this area. The lack of budget hotel provision in the area and the strength of the Surrey budget hotel market in other parts of the county, suggest potential for new budget hotel development here.

In terms of development potential there is scope for: