The Surrey West area, incorporating Camberley, Farnham and Godalming, has 22 hotels with a total of 882 rooms. 3 star hotels dominate the supply, with over half the rooms, but this part of Surrey also has one of the few 5 star hotels outside London, Pennyhill Park, and one 4 star hotel. Budget hotels currently represent only 11% of the supply.
| Standard | Estabs | Rooms | % of Rooms | Av. Size of Hotel (Rooms) |
|---|---|---|---|---|
| 5 Star | 1 | 123 | 14 | 123 |
| 4 star | 1 | 41 | 5 | 41 |
| 3 star | 9 | 475 | 54 | 53 |
| 2 star | 2 | 35 | 4 | 18 |
| Budget | 3 | 97 | 11 | 33 |
| Non-inspected — 2/3 star/ Budget equivalent | 1 | 16 | 2 | 16 |
| Diamond Rated/ Lower Grade Non-inspected | 5 | 95 | 11 | 19 |
| Total Supply | 22 | 882 | 100.0 | 40 |
| Hotel | Location | Rooms | Grading |
|---|---|---|---|
| Frimley Hall | Camberley | 86 | 3 Star |
| Burwood House | Camberley | 19 | 2 Star |
| Hazel Lodge | Camberley | 11 | Lower grade |
| Cambridge | Camberley | 15 | Lower grade |
| Lakeside International | Frimley Green | 96 | 3 Star |
| Continental | Frimley Green | 68 | 3 Star |
| Innkeeper’s Lodge Frimley | Frimley | 43 | Budget |
| Pennyhill Park | Bagshot | 123 | 5 Star Resort |
| Premier Travel Inn Bagshot | Bagshot | 38 | Budget |
| Bush | Farnham | 83 | 3 Star |
| Farnham House | Farnham | 25 | 3 Star |
| Bishop’s Table | Farnham | 18 | 3 Star |
| Frensham Pond | Churt | 51 | 3 Star |
| Pride of the Valley | Churt | 16 | 2 Star |
| Mariners | Frensham | 24 | 3 Star |
| Innkeeper’s Lodge (Inn on the Lake) | Godalming | 16 | Budget |
| Kings Arms & Royal | Godalming | 19 | Lower grade |
| The Manor | Godalming | 16 | 2/3 Star equivalent |
| The Watermeadows | Godalming | 18 | Lower grade |
| Lythe Hill | Haslemere | 41 | 4 Star |
| Georgian House | Haslemere | 24 | 3 Star |
| Devil’s Punchbowl | Hindhead | 32 | 4 Diamond |
There is no specific data on 3 star hotel performance in the Camberley/ Frimley area. Hotels here are likely to be performing at least in line with county 3 star averages (68% room occupancy and £68.44 achieved room rate), and may be exceeding these figures. Weekday business is strong here, with 3 star hotels likely to be denying business Monday-Wednesday.
In Farnham, 3 star occupancies range from 62% to 74%, with weekdays typically at 85-90%, and Saturdays also strong at 90-100%. Achieved room rates ranged from £51-£70, depending upon market mix. The business market dominates, on average 70-80%, largely discounted corporate business drawn from Farnborough, Aldershot and Camberley. Corporate rates are £70-£100. Weddings and leisure breaks are key markets at weekends. Farnham hotels deny business Monday to Wednesday and frequently on Saturdays, and are increasing.
In Godalming, occupancies range significantly from 30% to 80% (two of the 4 current hotels are low grade). Weekday occupancies are high, 75-100%, and Saturdays strong during the summer. The market mix here is typically 60% business 40% leisure. Local corporate business from Godalming and Guildford makes up much of the business demand, plus contractors working on sites in the area.
The strength of the business base around Camberley, Frimley, Farnborough and Aldershot and spilling over into Farnham, and its continuing expansion, points towards growth in the market for hotels in this area. The lack of budget hotel provision in the area and the strength of the Surrey budget hotel market in other parts of the county, suggest potential for new budget hotel development here.
In terms of development potential there is scope for: